In today’s increasingly digital world, the ways a business approaches its cloud computing strategy is paramount. Cloud adoption was already expanding for several years and has been accelerated by the pandemic. But as a post-pandemic world begins to take shape, new trends in cloud usage are beginning to take
In 2022, Salesforce is again making every effort to become the ideal choice for enterprises that want to start fast and scale big. The software’s efficacy combined with several useful resources and communities, including the Trailblazer community, has made Salesforce the de facto choice for enterprise cloud software.
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone
Cloud computing was popular and well-established pre-pandemic as well but it has taken the spotlight as a move to remote working was thrust upon us. And it looks like it’s here to stay for a long time. Cloud technologies are moving away from a linear evolution to prepare
While Gartner foresees that the public cloud services in India will grow to a market size of $7.3 billion in 2022, an increase of 29.6% from 2021. Based on the ground reality working with over 300+ customer through their Cloud journey, we couldn’t agree more. Our internal forecast
Cloud Contact Center: A Necessity, Not a Luxury
The global pandemic has changed the way businesses operate. Entire customer engagement (sales, support, and customer service) witnessed a transition to the remote model that relies on the cloud.
The pandemic catalysed the remote and cloud solutions by making brands rethink their
Customization with artificial intelligence: Marketing Cloud allows the combination of data with the Einstein tool, so interactions can be organized with the help of AI. Therefore, the platform enables a customized communication with customers, based on their relationship with the company.
Create interest across the journey: this Salesforce marketing platform
Salesforce – a popular IT platform that has become synonymous with Customer Relationship Management (CRM) systems. According to a study by International Data Corporation (IDC), nearly 19.5% of the world’s businesses use the robust suite of software applications.
This widely used IT system comes with a plethora of
SugarCRM has boosted the artificial intelligence (AI) capabilities of its SugarPredict engine for marketing and sales intelligence, adding a sentiment analysis tool that determines prospects’ “emotional state and intent.”
SugarPredict is available on the Cupertino, California-based company’s Sugar Sell and Sugar Market platforms for automating and assisting with sales and
SugarCRM software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. By doing so, you can increase customer loyalty, improve marketing effectiveness and sales productivity.
A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality