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B2B

SugarCRM taps real-time analysis for customer service

SugarCRM has boosted the artificial intelligence (AI) capabilities of its SugarPredict engine for marketing and sales intelligence, adding a sentiment analysis tool that determines prospects’ “emotional state and intent.” SugarPredict is available on the Cupertino, California-based company’s Sugar Sell and Sugar Market platforms for automating and assisting with sales and marketing tasks. SugarLive is “designed to enable sales and service personnel to track the details of each customer interaction as it’s… Read More »SugarCRM taps real-time analysis for customer service

HOW SALESFORCE HELPFUL IN B2B COMMERCE FOR MANUFACTURER

Digital commerce is growing rapidly and is expanding into numerous channels, devices, industries and markets. However, once we think about e-commerce, we frequently have B2C(Business selling to customers) transactions in mind. Here customers know what they wish to shop on because platforms like Amazon where the buying journey is seamless, easy & convenient. B2B e-commerce, on the opposite hand, involves business-to-business transactions, & must take into amount the interests &… Read More »HOW SALESFORCE HELPFUL IN B2B COMMERCE FOR MANUFACTURER