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Salesforce Marketing Cloud? Key Components and Benefits

Salesforce Marketing Cloud is a much raved-about automation platform and decidedly, the most feature-rich product in its category. It offers incredible insights into customer journeys and helps businesses deliver connected, personalized, and 1:1 customer experiences. As such, it is a must-have tool for marketers who want to achieve bigger ROIs and impressive results by weaving their marketing strategies around customer needs and interests.

So, today we shine the spotlight on Salesforce Marketing Cloud with the aim of getting you to know the basics of this platform, what is it used for, and what benefits you can derive from it.

Who Uses Salesforce Marketing Cloud?

Cloud computing is at the forefront of innovation, and Salesforce is a recognized leader in cloud computing. More than 100,000 businesses of all sizes across every industry use Salesforce Marketing. Major companies using SFMC for marketing automation include the likes of Amazon, Walmart Inc., CVS Pharmacy, Exxon Mobil Corporation, McKesson Corporation, and so on.


What Can You Do with Salesforce Marketing Cloud?

In today’s marketing world, customers have the last word. With Salesforce Marketing, marketers have endless possibilities to understand the customers and offer them what they want.

The platform allows:

  • Customer engagement in real-time
  • Email and Marketing Automation
  • Social Media Engagement
  • Mobile (SMS) Messaging
  • Customer Marketing Analytics

SFMC helps create automated multi-channel customer journeys to provide customers with a one-to-one, tailor-made customer experience through:

Multi-Channel Messaging

With SFMC journey builder, you can build email and SMS messaging journeys. There are several use cases for multi-channel messaging like:

Service and support case communication – using emails to communicate service and support related content to a customer and sending SMS for more timely information.

Post-purchase communication. It involves using emails and SMS to send post-purchase communications like shipment status, product delivery info, registration, etc.

Financial Communication. It is used to send financial status information related to loans or credits. Emails serve well as a reminder for upcoming loan payments, while SMS communication can be apt on the actual due date, so the customer doesn’t miss their payment.