Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to […]
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Cloud Computing Trends for 2022
Cloud computing was popular and well-established pre-pandemic as well but it has taken the spotlight as a move to remote working was thrust upon us. And it looks like it’s here to stay for a long time. Cloud technologies are moving away from a linear evolution to prepare for an exponential evolution. Now, as we […]
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cloud trends to look for in 2022
While Gartner foresees that the public cloud services in India will grow to a market size of $7.3 billion in 2022, an increase of 29.6% from 2021. Based on the ground reality working with over 300+ customer through their Cloud journey, we couldn’t agree more. Our internal forecast for Cloud growth for FY 22 is […]
Cloud Contact Center: A Necessity, Not a Luxury The global pandemic has changed the way businesses operate. Entire customer engagement (sales, support, and customer service) witnessed a transition to the remote model that relies on the cloud. The pandemic catalysed the remote and cloud solutions by making brands rethink their engagement and communication with their […]
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Benefits of using Marketing Cloud
Customization with artificial intelligence: Marketing Cloud allows the combination of data with the Einstein tool, so interactions can be organized with the help of AI. Therefore, the platform enables a customized communication with customers, based on their relationship with the company. Create interest across the journey: this Salesforce marketing platform generates attention and awareness during the […]
Salesforce – a popular IT platform that has become synonymous with Customer Relationship Management (CRM) systems. According to a study by International Data Corporation (IDC), nearly 19.5% of the world’s businesses use the robust suite of software applications. This widely used IT system comes with a plethora of highly useful features, which when combined with […]
SugarCRM has boosted the artificial intelligence (AI) capabilities of its SugarPredict engine for marketing and sales intelligence, adding a sentiment analysis tool that determines prospects’ “emotional state and intent.” SugarPredict is available on the Cupertino, California-based company’s Sugar Sell and Sugar Market platforms for automating and assisting with sales and marketing tasks. It’s also embedded in […]
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Benefits of SugarCRM Integration
SugarCRM software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. By doing so, you can increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a methodology for provider due […]
Marketing automation is no longer the monopoly of large enterprises. We now know that as soon as a company starts to generate, nurture and score leads across multiple channels, marketing automation software becomes a necessity. But, is it necessary that a marketing automation succeeds? Unfortunately, not every ‘Automation’ is a success. One of the major reasons that […]
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SugarCRM Helps Companies Reach New Levels
AI Models Power the Platform That Does The Work For Marketing, Sales, and Service Teams Today SugarCRM Inc. is bringing SugarPredict to marketing automation to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring. SugarPredict is a powerful AI engine that breaks down sales and marketing barriers holding back the […]