Salesforce is a top-rated CRM that offers businesses a diverse range of products to enhance their business model and operations. With each Salesforce product specifically designed to serve its purpose, it’s easier for businesses to choose the ones that solve their unique requirements and technology bottlenecks. Today, some of the best Salesforce products widely used by businesses are Salesforce Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Pardot, Revenue Cloud, and Nonprofit Cloud.
Before we delve in depth into the features and benefits of these Salesforce products, let’s have a high-level overview on what these clouds represent.
1. Salesforce Sales Cloud
2. Salesforce Service Cloud
3. Salesforce Marketing Cloud
1. Sales Cloud
Sales Cloud, one of the most popular Salesforce products refers to the “sales” module in salesforce.com. It is about identifying, selling, and managing your prospects and customers to reach your sales objectives. It includes Leads, Accounts, Contacts, Contracts, Opportunities, Products, Price books, Quotes, and Campaigns.
2. Service Cloud
Service Cloud is a Salesforce application to support every customer, anytime, anywhere. Salesforce Service Cloud is the world’s #1 customer service solution which provides agents the tools to quickly manage customer cases using consoles, communities, knowledge bases, collaboration, social service and multichannel support features.
3. Marketing Cloud
Salesforce Marketing Cloud was previously known as ExactTarget, which is the digital marketing arm of the Salesforce product family. This is one of most sought-after Salesforce products by digital marketers that enables them to create personalized, one-to-one email communications to drive better customer engagement and marketing ROI (Return On Investment). Salesforce Marketing Cloud (ExactTarget) helps build better customer journeys and enhance customer engagement with a brand across channels outside of email as well including web, mobile, social and ads.
So, are you interested in transforming your operational model by unleashing the potential of the Salesforce products? If that’s a “Yes,” we would be more than glad to help you with your Salesforce implementation, integration, and customization needs.