As more and more businesses move towards cloud-based operations and embrace digital transformation, security is increasingly becoming an important question. As an enterprise migrates to the cloud, its assets and data resources need to be migrated as well, and that might expose the sensitive information. Further, managing security in the cloud is quite challenging because […]
In 2022, Salesforce is again making every effort to become the ideal choice for enterprises that want to start fast and scale big. The software’s efficacy combined with several useful resources and communities, including the Trailblazer community, has made Salesforce the de facto choice for enterprise cloud software. The world’s #1 CRM has some big […]
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to […]
Cloud computing was popular and well-established pre-pandemic as well but it has taken the spotlight as a move to remote working was thrust upon us. And it looks like it’s here to stay for a long time. Cloud technologies are moving away from a linear evolution to prepare for an exponential evolution. Now, as we […]
Cloud Contact Center: A Necessity, Not a Luxury The global pandemic has changed the way businesses operate. Entire customer engagement (sales, support, and customer service) witnessed a transition to the remote model that relies on the cloud. The pandemic catalysed the remote and cloud solutions by making brands rethink their engagement and communication with their […]
Customization with artificial intelligence: Marketing Cloud allows the combination of data with the Einstein tool, so interactions can be organized with the help of AI. Therefore, the platform enables a customized communication with customers, based on their relationship with the company. Create interest across the journey: this Salesforce marketing platform generates attention and awareness during the […]
Salesforce – a popular IT platform that has become synonymous with Customer Relationship Management (CRM) systems. According to a study by International Data Corporation (IDC), nearly 19.5% of the world’s businesses use the robust suite of software applications. This widely used IT system comes with a plethora of highly useful features, which when combined with […]
SugarCRM has boosted the artificial intelligence (AI) capabilities of its SugarPredict engine for marketing and sales intelligence, adding a sentiment analysis tool that determines prospects’ “emotional state and intent.” SugarPredict is available on the Cupertino, California-based company’s Sugar Sell and Sugar Market platforms for automating and assisting with sales and marketing tasks. It’s also embedded in […]
The growth of a business depends on many factors. Along with manufacturing top-quality products and services, a company should also know the art of branding and promoting the business. Through business marketing, you can find more buyers for your products. While getting new buyers is essential, you should make sure that you retain the existing […]
Serve uses SugarCRM’s unique time-aware customer experience platform, allowing you to access the most relevant customer information and deeper insights to drive more informed decisions and faster resolution times. Sugar Serve comes with extensive features for complete customer service and sales solutions, delivered on Sugar Cloud. It includes service console, case management, SLA management, case […]