Building a Scalable Address Validation Framework in Salesforce Using Middleware and Apex
Problem Statement: Organizations using Salesforce often face major challenges related to inaccurate, incomplete, inconsistent, or duplicate address data stored across Leads, Accounts, Contacts, Opportunities, Orders, and other business records. Users frequently enter addresses manually, which leads to spelling mistakes, missing state or country values, inconsistent formatting, invalid postal information, and non-standardized address records. These data quality issues […]
