New approaches to development are gaining in popularity recent days because while pressure on IT to deliver value to the business has never been higher, the success of developers is increasingly stymied by the productivity limitations of traditional development. Only a small, elite group of tech companies are finding success with traditional development approaches and project management, and for everyone else it just isn’t fast enough, efficient enough or flexible enough for them to be able to consistently get their jobs done. In short, low-code helps more companies – even ones with small development teams – build software faster – and the advantages are so significant, like you, we are seeing interest explode.

That being said, we identified these core challenges and started working on ways to solve them more than 20 years ago, and a visual, model-driven approach to coding (i.e. “low-code”) was a natural place to start to get teams building high quality applications faster. As one of the inventors of low-code, we discovered early on that as the solutions customers were building became more complex, that “low code” by itself wasn’t enough. Customers didn’t just need better, more efficient development tools, they needed an entire platform that improves the full application lifecycle in the same way that low-code improves the development experience. For customers with serious development needs they require a platform with no compromises. They are looking for real development, but under a different set of rules. So we have invested in taking that low-code foundation, and building a set of platform services and capabilities around it that make it very different from anything else in the market.

By combining the speed and efficiency of low-code development, with the expressiveness and capability of traditional development, customers of any size are capable of tackling the most complex applications – so they can innovate, compete or just do a better job of running their organizations and servicing their customers needs. At the end of the day, it’s not how you accomplish something, it’s whether or not you deliver the result. Modern applications platforms just do a better job of helping organizations solve their most complex software challenges – and those advantages are getting more and more people interested in making the switch.