Salesforce Marketing Cloud is a much raved-about automation platform and decidedly, the most feature-rich product in its category. It offers incredible insights into customer journeys and helps businesses deliver connected, personalized, and 1:1 customer experiences. As such, it is a must-have tool for marketers who want to achieve bigger ROIs and impressive results by weaving their marketing strategies around […]
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Salesforce Commerce Cloud B2C and B2B
Retailers are finding it necessary to incorporate multiple channels into their sales and distribution in order to stay competitive. The large number of consumers purchasing products online has grown dramatically in the last 20 years to the point where people are comfortable pulling out their phone in a crowded restaurant and making an impulse purchase […]