Marketing has traditionally been a highly dynamic field where new innovations, technologies, trends, and regulations can rapidly change the way marketers connect with their target audiences. Sudden changes in the market or even in the world economy and politics affect customer needs and behavior and set new requirements for the engagement. Data is one of […]
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Upcoming Updates for Salesforce Marketing Cloud It is that time of the year again for another Salesforce Marketing Cloud release! The Winter 2023 release is happening October 5-23, 2022. Get an exclusive, in-depth look at the new features by tuning into the Winter ’23 Marketing Cloud Release New Feature Overview. Marketing Cloud App, Setup, and […]
The global marketing cloud platform market size is expected to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer […]
Abstract: – Global Marketing Cloud Platform Market to Reach $14. 3 Billion by 2027. – Amid the COVID-19 crisis, the global market for Marketing Cloud Platform estimated at US$9. 1 Billion in the year 2020, is projected to reach a revised size of US$14.3 Billion by 2027, growing at aCAGR of 6.7% over the period […]
Salesforce universe keeps expanding every day with new features, releases, and updates. It gets difficult for users to keep track of the new enhancements in the Salesforce ecosystem. To make things easier for you, we are back again with this new blog to keep you updated with the latest features in Salesforce Marketing Cloud. These new enhancements […]
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to […]
Cloud Contact Center: A Necessity, Not a Luxury The global pandemic has changed the way businesses operate. Entire customer engagement (sales, support, and customer service) witnessed a transition to the remote model that relies on the cloud. The pandemic catalysed the remote and cloud solutions by making brands rethink their engagement and communication with their […]
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Benefits of using Marketing Cloud
Customization with artificial intelligence: Marketing Cloud allows the combination of data with the Einstein tool, so interactions can be organized with the help of AI. Therefore, the platform enables a customized communication with customers, based on their relationship with the company. Create interest across the journey: this Salesforce marketing platform generates attention and awareness during the […]