Nowadays integration of IoT with CRM has become widely popular because It is adding great values to the Customer service experiences. It’s intelligence in recognizing the current marketing scenario and analyzing it in most effective ways, making it popular among marketing enthusiasts. Basically, It is used to control and manage the accessibility of electronic devices.
But with the aspect of CRM, The IoT cloud acts as a mediator between all other CRM modules including sales, marketing, service and community cloud etc, that helps in analyzing the real-time insights of data flow from the customers in the form of contextual information ie. what we already know about them in the background to give a flawless IoT CRM world. With the help of IoT cloud, companies can be able to engage the customers based on the insights generated from the analysis. and by this way, you can give them a far more relevant, smooth and rich experience. It is much more easier to track things with the help of IOT.